AI: What Smart CMOs Are Doing Right Now
Hint: It's not chasing every trend. It’s doubling down on what works.
There’s a lot of noise in marketing right now.
AI. Attribution. Cookieless futures. Infinite content. Infinite opinions.
But if you step back from the feeds and the forecasts, a clear pattern emerges:
The most effective CMOs aren’t panicking. They’re prioritizing.
Here’s what they’re actually doing:
Revalidating their core positioning.
In a noisy market, clarity wins. The best CMOs are pressure-testing their brand message, not rewriting it from scratch.
They’re asking: Is this still true? Is it still relevant? Does it still differentiate?
Auditing, not accelerating content.
They know AI has increased content quantity, not quality.
So before creating more, they’re stepping back and asking: What already exists? What’s working? What needs to go?
Reinforcing the marketing <> sales <> CX loop.
Smart CMOs know that a disconnected funnel isn’t a funnel … it’s a leak.
They’re investing in alignment, not just acquisition.
Clarifying KPIs that matter to the business.
They're pushing beyond vanity metrics to define marketing’s impact in business terms.
Revenue, retention, reputation; not just reach.
Choosing calm over chaos.
Instead of reacting to every shift, they’re building adaptive strategies that can flex, without unraveling.
This isn’t about ignoring change. It’s about navigating it with discipline.
The best CMOs aren’t heads-down in the AI hype cycle. They’re head-up, scanning the horizon, focused on long-term relevance.
And they know the difference between a tool and a strategy.
→ For a deeper dive, read our full Perspective: The Real Shift in Marketing: Adapting Strategy for the AI Era
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