Maybe it’s:
We’re spending a lot on marketing, but I’m not convinced it’s working.
We have an internal team and outside partners, but nobody seems accountable for the whole thing.
Something isn’t working, but I’m not sure the answer is spending more money on marketing.
Our business has changed, but I’m not sure our marketing has changed with it.
We know where we want the business to go, but I’m not convinced our marketing is aligned to getting us there.
Those questions don’t always have obvious answers. And they don’t always lead to another campaign, agency, platform, or hire.
Sometimes the first step is simply stepping back, looking at the business, and figuring out what problem actually needs to be solved.
If something in the piece I sent you sounded familiar, I’d be happy to compare notes. No pitch. Just a conversation.