Perspectives

Marketing Without Listening Is Just Promotion

Marketing Without Listening Is Just Promotion

Why CX and Marketing Still Don’t Speak the Same Language. And What to Do About It.

Clint AllenJuly 20, 2025CLINTONSCOTT

Marketing and the P&L

Marketing and the P&L

Why Strategic Marketers Need to Think Like Capital Allocators

Clint AllenJune 30, 2025CLINTONSCOTT

The Marketing Leadership Gap

The Marketing Leadership Gap

Why the Digital Generation Isn’t Set Up for Success in the C-Suite…Yet

Clint AllenJune 23, 2025CLINTONSCOTT

When Marketing Has to Extract the Strategy

When Marketing Has to Extract the Strategy

What to do when the business does not spell it out

Clint AllenJune 23, 2025CLINTONSCOTT

First Touch. Last Touch. Mid Touch. Eye Twitch!

First Touch. Last Touch. Mid Touch. Eye Twitch!

Why it's Time to Rethink Attribution Before It Undermines Your Strategy

Clint AllenJune 23, 2025CLINTONSCOTT

The Real Shift in Marketing: Adapting Strategy for the AI Era

The Real Shift in Marketing: Adapting Strategy for the AI Era

What’s Actually Changing?

Clint AllenJune 23, 2025CLINTONSCOTT